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About Us

Sewing Up Great Deals Since 2000. About Us

We're not the biggest in the business.  And we haven't been around the longest.  But we work hard to make sure that our customers always get low prices on quality products.

Founded in 1981, American Sewing Machine Co. Inc., has over 25 years experience in sales and service of sewing machines, embroidery machines, and vacuum cleaners. Combine that experience with a little 21st century technology and you have, your online source for sewing and embroidery.  Located in beautiful historical Saint Charles, Missouri, ASM, Inc., has been delivering it's trademark service and low prices to it's local customers since day one.   It's that same great service that has kept customers coming back time after time, even after some move hundreds of miles away.

American Sewing Machine now operates several websites dedicated to the sewing, embroidery and textile industry.  When ordering from any of these sites you may notice reference to our parent company.  If you have any questions about this, feel free to call us toll free at 1-866-739-2568.

As mentioned above, it's no longer enough to just offer low prices anymore.  Consumers quickly weed out high pressure and under-educated salespeople, and with such a specialized industry, sewing and embroidery consumers expect knowledgeable help (not to mention a little patience) with their questions, no matter how complicated or simple.  Here at American Sewing Machine, Inc. we approach each question with the same goal - make sure that the consumer understands what they are purchasing and why it will benefit them.

Every time that we answer the phone, we put years of experience on the line (literally).   We want to help you get the most out of your sewing and embroidery machines.   That's why we put our toll free phone number on every page of our site.  If you have questions on what to buy, give us a call.  If you have questions on how to use a certain product, gives us a call.  In short, if you need help, give us a call, we'll help you any way that we can.  If we can't answer your question, we'll get you the phone number of someone who can.

We promise to bring you high-quality products at competitive prices everyday.  Coupled with great service and fast shipping, we strive to provide an easy-to-use online shopping environment built around our core values: Offer great prices, provide great customer service, & educate the consumer.